Project 3 Proposal

Although the use of the web is so popular in society now, I don't think that production value will continue to drop. I think that all there will always be some amateur user-generated content used in production but there will always be professional and high quality production content. In terms of television and commercials I think that some things will call for a more personal or amateur look due to the content, but there will certainly always be a need for high quality content. Because professionally produced content will always be necessary in society it will always remain in the lead and dominate the production business.

I also think that the amateur user-generated content will get better over time. This can be proven by comparing the user-generated content produced ten years ago compared to content being produced now. As technology advances it allows "amateurs" to have better tools in order to produce material that is closer to a professional quality. I think that this works both ways though, the professional quality content is improving as well so the comparison between amateur and professional is always relative to each other. Both content generated is constantly improving and evolving as technology continues to improve. With more tools to produce content it becomes easier and easier if you know how to correctly use the tools.

Another argument Amateur user-generated content is not the norm in production and I do not think that it will become the norm in the future. In terms of the most popular media available now, the majority is professionally produced and not "amateur" style. Award shows such as the Academy Awards, Emmy's, etc, showcase media which is top notch and the best produced, this does not normally include amateur produced media. As a society we are always looking for the best and although some amateur emulated media may find its way into the mainstream it will not take over the industry.

Due to the changes to the production content it will cause both amateur and professional producers to improve their content. They will now need to compete with each other in order to gain popularity.